iOS App2023

Parallel

Your personal space for reflection. A minimal journaling app that helps you track moods, build habits, and practice mindfulness.

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What it is

Parallel is a journaling app that makes daily reflection feel natural, not like homework. Track your moods, build habits, and capture thoughts in a space designed for clarity.

The problem

Most journaling apps either overwhelm you with features or feel too rigid. People want to reflect, but existing apps make it feel like a chore. Blank pages are intimidating. Complex interfaces are distracting.

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How it works

I focused on simplicity. Smart prompts that adapt to your day. Visual mood tracking that shows patterns over time. Habit streaks that motivate without nagging. The interface gets out of your way so you can focus on your thoughts.

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The results

Users journal 5 times per week on average. 80% are still active after a week—well above the industry standard. Reviews consistently mention how the app "doesn't feel like work."

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5th Avenue Labs - Crafting Thoughtful Apps with Intuition and Simplicity